deema
With the official public launch of deema | Live Now, Pay Later and its exciting partnership with Boubyan Bank, I am sharing a sample of the branding work behind Kuwait’s very first official Buy Now, Pay Later platform. From building the brand identity from the ground up, directing photoshoots, and creating engaging social media content to contributing to the app’s integration and theme. It’s been a great experience helping shape a product that prioritizes both style and seamless user experience.